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This web site states the following, "Serving the Trinity River Angler and Boater." We noticed that the web site also said " For years I have arranged my own shuttles with family and friends." It also said " A couple weeks ago my buddy Ron showed me Bill and Caryls Gold Coast Shuttles business card and said lets try this. It was simple quick using the website to arrange the shuttle and the truck was right where I needed it when we were through floating the river and fishing. Cant wait for the opportunity to use them again. How Does It Work? About Gold Coast Shuttles. Add your comments here ." The header had Trinity River as the highest ranking optimized keyword. It is followed by Shuttle, Shuttle Service, and Fishing which isn't as ranked as highly as Trinity River. The next words goldcoastshuttles.com uses is Fly Fishing. Lewiston was included and might not be seen by web engines.